Be Findable: Your Digital Presence Checklist
Be Findable: Your Digital Presence Checklist
You don’t need to become an influencer or share your entire life. Just make it easy for the right people to find you, recognize you, and connect with you.
Your Digital Presence Checklist
☐ 1. Use the same name and username whenever possible
Claim the same username across Instagram, Facebook, Threads, TikTok, X, YouTube, LinkedIn, and other platforms you use. If your exact username isn't available, use the closest consistent version.
My personal example: I use @RayDavis.me on Facebook, Instagram, Threads, and TikTok. On X and YouTube, I use @RayDavis_me. I also own RayDavis.me as my personal domain and have reserved @RayDavis.me as my WhatsApp username as that feature rolls out.
My business example: I use @TouchesofTech across those same social platforms and own TouchesofTech.com as my business domain—which you may or may not be reading this on right now.
The point isn't to copy my setup.
It's to make your digital identity consistent enough that people can find you.
☐ 2. Use the same profile picture
Use a recent photo where people can clearly see you. Consistency makes it easier for someone to know they've found the right person.
☐ 3. Write a real bio
Don't leave your profile blank. Include your name, what you do, and a few personal interests. Think of your bio as a conversation starter—something that can give someone a reason to connect.
☐ 4. Give people a way to connect with you
Add a link to your website, another social profile, portfolio, business, or whatever makes sense for you. You may not be looking for a job, but opportunities often come through connections—not just applications.
☐ 5. Connect your social accounts
Especially with the Meta platforms, make it easy for someone who finds you on one platform to find you on another. People use different platforms, so give them options.
☐ 6. Be intentional about privacy
Private doesn't have to mean invisible. You can control who follows you, remove followers, restrict interactions, or block people when necessary. Keep truly personal information private, but consider making enough of your profile visible for someone to recognize you and decide they want to connect.
☐ 7. Keep building your contact list
Don't graduate from high school or college—or leave a job—without taking some connections with you. Get people's phone numbers, emails, and social profiles when appropriate. Having more than one way to reach someone matters because people change jobs, phone numbers, email addresses, and platforms.
☐ 8. Maintain the relationships, not just the contacts
You never know who someone knows. A classmate, coworker, professor, manager, customer, or friend could eventually connect you with an opportunity, client, business partner, employer, or someone else important to your life. Stay in touch when it makes sense.
☐ 9. Claim your digital real estate
Have an idea for a business, project, personal brand, or website? If the domain is available, consider buying it—even if you aren't ready to use it yet. At some point, consider getting a personal email address tied to your own domain.
☐ 10. Remember: social media is distribution; your domain is ownership
Social platforms are great for being discovered and staying connected, but you don't control them. They can change their rules, features, algorithms, and usernames. Your own domain gives you a digital home you can take with you.
The Bottom Line
You don't have to post every day.
You don't need thousands of followers.
You don't need to become an influencer.
Just be findable. Be recognizable. Be connectable.
And be relatable. Let some of your personality, interests, hobbies, and everyday life show through. There’s nothing wrong with having fun on social media, but don’t let the fun stuff—or any one part of your personality—become the only thing people see. A bio can tell people what you do, but your broader digital presence can give employers, clients, coworkers, friends, or potential partners a more complete glimpse of who you are. You don't have to share everything or post constantly; just give people enough to see the person behind the profile.
Your digital presence should make it easier—not harder—for the people you meet throughout life to find you, remember you, and stay connected.
Thanks for reading The Deep Dive!
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